Thursday, August 19, 2010

Age Old Story

It's no secret to most of you that TNB is fast approaching his 75th birthday and while he does have a few creaks to say the least, arguably his mind is still functioning. Fortunately, he's not alone. Recently a number of TNB's high school classmates (76 people including spouses, etc.), almost all born in 1935, threw a very nice birthday party for themselves and while of course some have ongoing ailments as a whole they have been extremely lucky (TNB included) to reach this milestone.

Sadly, most of the rest of our society does not recognize that lots of people of this age and much older are viable and energetic. While planning the party, a search for candies and other favors marked with the number 75 turned up empty. The highest number apparently produced was 70, thus implying what--anybody older than that can't or shouldn't be attending parties? The media labels anyone over 60 as ancient ("elderly woman hit by car" sometimes means a 62 year old).

Then of course there are the marketing and advertising geniuses who don't believe that many seniors have enough disposable income (colleges and weddings are usually behind them) to be able to and desire to purchase anything besides prescription drugs and maybe cruises. So marketing for most products is targeted towards younger people, many of whom are drowning in debt, rather than recognizing that we "elderly" are willing to buy autos, clothes (if we could find some that fit), electronics and a ton of other things that we are actually able to operate!

Speaking of prescription drugs aimed primarily at those on Medicare, don't you just love the actors or models used in TV commercials who generally are a little younger than they're supposed to be and after ingesting the prescribed remedy always wind up hiking, sailing or participating in some strenuous activity (once their bladders are controlled)? Or they may be sitting naked in adjoining outdoor bathtubs waiting for the next 4 hour opportunity before the ED drug wears off. BTW, ads for the latter contain only one example of the absurd admonition to "call your doctor" if some horrendous side effect occurs. Likely, you'll get voice mail. Worse yet what if the side effect is "thoughts of suicide"? Imagine being put on hold.