Wednesday, July 9, 2008

The Youth Culture

Merely by browsing, TNB recently noticed in a 2005 edition of The New Oxford American Dictionary that the word "blog" was partially defined as a ..."weblog run by twenty-something Americans with at least an unhealthy interest in computers". A later dictionary has gotten with the program by describing a blog as "a website for producing ongoing narratives". The earlier (only 3 years ago!) definition illustrates the frightening separation of attitudes between the more mature generation (e.g. those who write dictionairies) and today's youth or "twenty- somethings". TNB, who was last a twenty something when LBJ was president, is disturbed by the incredible obsession with being young (even if you're not), as manifested by the following:

  • In advertising, the most desirable demographic is often 25-54 years of age. This means that most products (other than medicines, assisted living, etc.) are designed and marketed with the idea that people of say 55 or older are over the hill and so set in their buying habits that commercials and other ads can't penetrate their dementia ridden skulls. How then to explain all the people known to TNB who well after age 55, started to buy autos tht were not what they used to drive (Lexus, BMW, etc)? The biggest culprit is AARP (American Association of Retired Persons) which for years has welcomed people in the prime of life (50) to its benefits, thus fostering the ridiculous notion that reaching that age is synonomous with "geezer".
  • The often pathetic attempts to "look younger" have caused expensive, high risk cosmetic surgery to become socially acceptable. Additionally, enough is spent on anti-aging creams, lotions and potions to probably retire the national debt. Taking care of oneself, even while suffering the ignominy of a wrinkled neck, is really far more important so that "feeling younger" can replace outward "beauty" as a worthy goal.
  • The habits of the younger generation seem to be permeating all of society. The total dependence of Gen X and Gen Y on technological aids or gizmos has greatly influenced how we all live. It is proving to be increasingly difficult (if not embarrassing) to have just a simple cell phone without E-Mail, videos, Internet surfing, photos and other features (see earlier posts on the rudeness this electronic world has created.) It is entirely possible that before we all really do suffer from dementia that newspapers as we now know them will largely disappear to be replaced with real time information displayed in your hand. This will be particularly wonderful while driving.

TNB is not advocating that an "Old" culture somehow supersede the "Youth" orientation. Only that we don't rush headlong into everything new only because it has been embraced by young people. We seniors still know a thing or two, but I forgot what.

2 comments:

Mad Matty said...

Hi... very insightful. As someone who is reaching the latter part of the prime demo, I am dismayed to think that the advertising world is certain I will have less money to spend on consumer goods, or I won't want to. Do they know something I don't know?

Also, if more men acted like they were attracted to wrinkled necks (remember the guy from Ally McBeal who loved them?), instead of being so critical of women's looks when they age, perhaps some of this issue would subside. That's why I'm retiring to France where they still consider some older women quite attractive.

Finally, who cares if a twenty-eight year old thinks you're a loser?

The old widow said...

I love mad matty! What a wise, sensitive guy.

It always amazes me when I see the demographics. Don't they know 50 is the new thirty?

I recently went shopping for a new car and was treated as though I had never bought a car before. Of course part of that is sexism too.

And the only stores that sell clothes for women my age is Chicos and Eileen Fisher. The retailers should get with it and realize that women of all ages spend money on clothes. Women today are in better shape than ever before (OK so not me) and want clothes that show off their bodies but are still appropriate for their age.

I think I am going to retire to France with mad matty.